Own an exploding category by creating a brand that is compelling, culturally relevant, and that all of NYC will want to talk about and try.

Marketing strategy

Our competitors are shamelessly rushing into the category, but are taking a mostly functional, mostly serious tone, and treating the category like a strange alien. We wanted to normalize it. So we positioned ourselves to be the beverage of choice when you need a drink. Alcohol is very normal, after all — and has few competitors in alleviating stress and anxiety. Wide open space for a new brand.


Write-ups in TrendHunter, Forbes, The Manual, and others After a successful launch in NYC in 2018, Bimble has recently announced national distribution