Own an exploding category by creating a brand that is compelling, culturally relevant, and that all of NYC will want to talk about and try.
Our competitors are shamelessly rushing into the category, but are taking a mostly functional, mostly serious tone, and treating the category like a strange alien. We wanted to normalize it. So we positioned ourselves to be the beverage of choice when you need a drink. Alcohol is very normal, after all — and has few competitors in alleviating stress and anxiety. Wide open space for a new brand.
Write-ups in TrendHunter, Forbes, The Manual, and others After a successful launch in NYC in 2018, Bimble has recently announced national distribution