Munii, a venture-backed fintech start-up on the cusp of their global launch, partnered with Dirt to define a vision for the brand and subsequently develop its product offering and go-to-market strategy.
Dirt and Munii set out to revolutionize people’s relationship with money. The global Growth Audience needed more financial control, but hated that banks lacked the tools nor insight for them to take action.
Rather than rely on traditional marketing communications, our network took an approach that relied on AI-led personalized engagement and centered on their app.
The ability to “act on intelligence” and take back more control informs everything the brand does, from its identity to product offering to onboarding app experience.
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