Ambition

Dirt and SFJ set a simple, yet powerful objective: Motivate the younger demographic to participate in the 2020 election.

Talent

Through a series of subject matter experts and propriety research into voter suppression, collective wisdom helped shape strategy. creative and media over 3 sprints in 9 weeks.

Action

The program was responsible for X pieces of unique content, from video to static, dispersed through a variety of channels, from SMS to partnerships to TikTok influencers. Due to its success, the internship was extended to the Georgia Senate race-off post-election.