Led a marketing intern program for Students For Justice, helping them implement and evaluate bipartisan campaigns, promoting the importance of voting to over 1.5M 18-29 year olds.
Dirt and SFJ set a simple, yet powerful objective: Motivate the younger demographic to participate in the 2020 election.
Through a series of subject matter experts and propriety research into voter suppression, collective wisdom helped shape strategy. creative and media over 3 sprints in 9 weeks.
The program was responsible for X pieces of unique content, from video to static, dispersed through a variety of channels, from SMS to partnerships to TikTok influencers. Due to its success, the internship was extended to the Georgia Senate race-off post-election.
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