The Good
Man Brand

Objectives

Expand from a wholesale business to create at least $1M+ in revenue growth from DTC business

Marketing strategy

Focus marketing on the Effortless Style Seeker, creating connections between the ecommerce and bricks (Nordstrom) channels, to build a culturally-resonant brand that he wants to wear and she wants to buy.

Results

  • Currently orchestrating 2019 marketing roadmap, including budget partners and roll-out strategy
  • Dirt acts as their Global VP of marketing