Say goodbye to the old UNICEF and hello to ‘badass do-gooders’
Eric Pakurar | 2 years ago | 1 min read
Read here about how Dirt is helping UNICEF to bring “badassery” into its messaging, with a plan to deliver it to the right audiences — new and existing donors and younger people — at the right times and places.
The problem with marketing talent: How we got here
The biggest problem that the marketing world faces is taking care of its talent.
Let’s take it as a given that talent — this means people, remember — is the biggest driver of creativity and effective marketing within agencies.
Photo by Ethan HaddoxIt
Destination Marketing Playbook: Rules for Navigating Your Next Crisis
It’s easy to become convinced that every new moment of crisis is unique, distracting us while we invent new solutions or get crushed by indecisiveness, but there are common threads tying moments of crisis together. Sometimes we see a crisis coming
The problem with marketing talent: A call to arms Over long years, agencies have taught the people who work for them—the so-called “talent”—that they are expendable. That they are only as valuable as the number of hours they clock or awards they win.
Three years of Dirt
Once upon a time, almost exactly three years ago, in October 2016, I walked into the New York City office of Crossmedia, then on 23rd Street near the Flatiron building, and took a seat at the desk I’d rented near the roof deck on